Social, Video, & Mobile for Internal Communications
December 2 - 4, 2015 in Chicago
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Thursday, December 3 • 10:45am - 11:20am
Cross-Platform Communications: Making Your Print And Digital News Media Work Together
U-Haul International, Inc.

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Corporate news-magazines and newsletters have been a staple of Internal Communications departments for decades. As technology and online distribution have advanced, print versions have gone the way of newspapers and dinosaurs.

But is that a smart move? Maybe it is time to revisit print communications within your organization? Hear how U-Haul International, Inc., abandoned the print version of its U-Haul News magazine after more than 60 years of publication, only to revive it 4 years later.

Avoid making the same mistake. Learn how to create print and online news publications that complement each other and play to the strengths of each medium, including how to:

  • Capture and share stories of interest to employees, dealers, and their families
  • Inspire participation that increases morale and pride in the company
  • Increase readership by providing multiple channels to receive information

Tom Prefling, Director, Internal Communications
U-Haul International, Inc.

avatar for Tom Prefling

Tom Prefling

Director, Internal Communications, U-Haul
Tom Prefling has more than 40 years of experience in communications, training and development, multimedia, video and film production, and production management. He is the director of Internal Communications for U-Haul International, and has worked for U-Haul for 23 years. His areas... Read More →

Thursday December 3, 2015 10:45am - 11:20am CST
State Room, Fairmont

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