Social, Video, & Mobile for Internal Communications
December 2 - 4, 2015 in Chicago
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Thursday, December 3 • 11:20am - 12:20pm
Interactive Mini-Workshop: Storytelling In A Digital Age -- How To Get Your Message Seen And Remembered
AboutFace Media

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In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your employees.  The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and engaging story-based video content?  And how can you be sure that content is reaching your audience?

In this interactive session you will
  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Apply these approaches to your specific content needs

Denise Roberts McKee, COO
AboutFace Media

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →

Thursday December 3, 2015 11:20am - 12:20pm CST
State Room, Fairmont

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