In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your employees. The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and engaging story-based video content? And how can you be sure that content is reaching your audience?
In this interactive session you will
- Learn why story-based content can be a successful development strategy
- Understand the makeup of engaging and compelling stories
- Know the questions you should be asking before you start
- Develop cost-effective video content for multiple distribution channels: both internal and external
- Apply these approaches to your specific content needs
Denise Roberts McKee,
COO AboutFace Media
