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Social, Video, & Mobile for Internal Communications
December 2 - 4, 2015 in Chicago
Wednesday, December 2 • 8:00am - 10:00am
WORKSHOP A: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance, And ROI
Trident Communications LLC

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Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI!

Low readership also undermines the importance that internal communications play in helping companies achieve their objectives.

In this workshop, you’ll identify the causes of low readership and provide solutions that will increase readership by 35%! Are you ready to learn how to:

  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership, and effectiveness – today!

Rob Drasin, President
Trident Communications LLC

Workshop Leaders
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Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →

Wednesday December 2, 2015 8:00am - 10:00am
Embassy Room, Fairmont

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