Social, Video, & Mobile for Internal Communications
December 2 - 4, 2015 in Chicago

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Wednesday, December 2


7:45am CST

Registration and Continental Breakfast
Enjoy complimentary coffee, tea, and breakfast as you meet your workshop leader and fellow attendees!

Wednesday December 2, 2015 7:45am - 8:00am CST
Embassy Room, Fairmont

8:00am CST

WORKSHOP A: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance, And ROI
Trident Communications LLC

Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI!

Low readership also undermines the importance that internal communications play in helping companies achieve their objectives.

In this workshop, you’ll identify the causes of low readership and provide solutions that will increase readership by 35%! Are you ready to learn how to:

  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership, and effectiveness – today!

Rob Drasin, President
Trident Communications LLC

Workshop Leaders
avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →

Wednesday December 2, 2015 8:00am - 10:00am CST
Embassy Room, Fairmont

10:00am CST

Stretch Break & Refreshments
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Wednesday December 2, 2015 10:00am - 10:15am CST
Embassy Room, Fairmont

10:15am CST

WORKSHOP B: Learn How To Create Videos That Will Engage & Inform Your Employees – With Your Very Own Smart Phone

Your goal:
To use more videos for internal communications!

Your problem: Videos cost too much money, take too much time to produce, are complicated and production is intimidating, and you don’t have a video crew.

The solution: Attend this workshop and be trained on how to create captivating videos using your own smart phone!

Learn video hacks to help your organization accomplish more with video in less time, for less money. Most importantly, learn how to create inspiring video that employees will actually want to watch and share, strengthening your brand from within!

In the most hands-on video training you will ever receive – you will have the opportunity to shoot video and recieve feedback on the spot. You’ll learn the tools and industry tricks to create, produce, and share video that will engage and inform your employees!

Rocky Walls, CEO

Workshop Leaders
avatar for Rocky Walls

Rocky Walls

CEO, Candidio
Rocky is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars Media team members, he's consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking... Read More →

Wednesday December 2, 2015 10:15am - 12:15pm CST
Embassy Room, Fairmont

12:15pm CST

Lunch On Your Own - But Not Alone!
Stop by the registration table for a map of local, hot-spot eatieries near by.
Feel free to dine with a group or go out on your own.

Wednesday December 2, 2015 12:15pm - 1:15pm CST
Embassy Room, Fairmont

1:15pm CST

WORKSHOP C: How To Measure Social, Video, & Mobile Communications In Your Internal Communications Program
Sinickas Communications, Inc.

The good thing about measuring digital communications is that, to some extent, they measure themselves—visitors, page views and click-throughs. Unfortunately, those sometimes confusing metrics are often mis-interpreted. This workshop will help you navigate your way through the metrics in usage reports and help you put them in context.

This workshop will show you not only ways to measure how your employees are using electronic channels (measuring activity), but also how to calculate their role in the success of the overall campaigns they are a part of (measuring outcomes, including ROI).

By the end of this workshop, you will have a working knowledge of how to:
  • Interpret online usage statistics to find the underlying stories
  • Apply usability testing techniques to fine-tune your digital content and navigation
  • Use focus groups and surveys to evaluate how electronic channels fit in with traditional channels in delivering business results

Angela Sinickas, CEO 
Sinickas Communications, Inc.

Workshop Leaders
avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas is the CEO of Sinickas Communications, Inc., an international consulting firm focused on measuring the business impact of communication. An award-winning organizational communicator since 1974, she has been measuring the effectiveness of communication since 1981. She... Read More →

Wednesday December 2, 2015 1:15pm - 3:15pm CST
Embassy Room, Fairmont

3:15pm CST

Stretch Break & Refreshments
Take a quick stretch break and get excited for the afternoon sessions!

Wednesday December 2, 2015 3:15pm - 3:30pm CST
Embassy Room, Fairmont

3:30pm CST

WORKSHOP D: Leading the Social Transformation of Internal Communications: Strategic, Cultural, and Tactical Considerations
The Denovati Group

Internal Communication professionals have a critically important role to play in helping organizations transform from top-down, talking-at management approaches to creating environments that facilitate direct communication and collaboration among all employees.

Advances in social and digital technology create opportunities for communication professionals to leverage their experience and expertise to serve as change agents, provide leadership, and carve out new niches for both themselves and the communication function in organizations. Like other advances, however, they also create challenges.

This interactive session will provide a conceptual foundation for communication professionals to understand both the opportunities and the challenges, offer specific guidance to help them facilitate the social transformation of their organizations, and enable them to discuss best practices and lessons learned with their peers. By the end of the session, you will be equipped with the knowledge and skills to:

  • Take the steps needed to be perceived as a Digital Era leader
  • Identify the links between strategy, culture, and social transformation
  • Make the business case for social transformation of internal communications
  • Work with other organizational leaders (e.g., HR, IT) to connect social and digital transformation initiatives
  • Create a more digitally literate workforce

Courtney Shelton Hunt, Founder and Principal
The Denovati Group

Workshop Leaders
avatar for Courtney Shelton Hunt

Courtney Shelton Hunt

Founder & Principal, The Denovati Group
Courtney Shelton Hunt, PhD is an international consultant, speaker, teacher, and writer. As a Digital Era thought and action leader, she specializes in strategic and tactical guidance, digital transformation and optimization, training and coaching, and change management. Her background in business develo... Read More →

Wednesday December 2, 2015 3:30pm - 5:30pm CST
Embassy Room, Fairmont
Thursday, December 3


8:00am CST

Registration and Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day and kick off the conference!

Remember to bring your business cards!

Thursday December 3, 2015 8:00am - 8:30am CST
State Room, Fairmont

8:30am CST

Chairperson's Opening & Speed Networking
In this fast-paced forum get to know your conference chairperson, meet and network with your fellow peers, and discuss how to best use social, video, and mobile within internal communications!

Get ready for two days jam packed with knowledge, solutions, tips & tricks, and innovative ideas.

avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Thursday December 3, 2015 8:30am - 9:15am CST
State Room, Fairmont

9:15am CST

Suffering From Boring Meetings And Events? Learn How To Create A Collaboration Engagement Toolkit To Make Them Interactive & Informative
Wells Fargo

Many of us struggle to keep our communications and meetings interactive, informative, and engaging. With over 1,500 internal events every year, and potentially triple that in meetings every year, Wells Fargo needed a way to increase engagement and team collaboration – before, during, and after – events and meetings.

They’ve utilized free and private tools, constantly testing and learning as they go, until eventually they built their own collaboration engagement toolkit which included a home-built internal event app!

In this session you’ll have the opportunity to test new, innovative, and digital functionality regarding mobile apps during the session, additionally learning how to:

  • Integrate digital media into internal communications and events
  • Increase overall online engagement in communications and collaboration, long term
  • Create your own meetings and events mobile app!

Kelli Carlson, VP Social Engagement
Wells Fargo

avatar for Kelli Carlson

Kelli Carlson

VP, Engagement Leader, Wells Fargo
As Wells Fargo’s leader of Engagement, Kelli Carlson oversees social engagement for Wells Fargo Innovation Group. Her responsibilities include consulting businesses, engaging customer and partner communities, developing cross-partner digital strategies, and working to transform... Read More →

Thursday December 3, 2015 9:15am - 9:50am CST
State Room, Fairmont

9:50am CST

Using Social, Video, & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

How do you keep a global workforce aware of, and engaged with, your organization’s priorities, especially when a large percentage of your employees are consistently off-site, with clients, traveling, etc.?

Avanade, a global consulting firm partially owned by Accenture and Microsoft, uses the full array of digital platforms – both via desktop and mobile devices – to ensure that employees are informed and engaged, no matter where they are! 

Hear how this $2+ billion global consulting firm uses internal communications as the foundation for connecting its 25,000+ people with enterprise-wide corporate initiatives. These include SharePoint, Yammer, videos, photography and email, as well as external social media sites like Twitter, Facebook, and LinkedIn.

Learn how to engage your own dispersed and diverse employee audience, including how to:

  • Create a varied portfolio of information for an international, multi-generational employee base
  • Use a combination of internal ‘communities’ to create a sense of connection between employees and the organization
  •  Connect the dots to enterprise-wide corporate priorities and initiatives using internal communication campaigns

Larry A. Mathias, Group Manager, North America Communications Lead

avatar for Larry Mathias

Larry Mathias

Group Manager and North America Area Communications Lead, Avanade
Larry A. Mathias is Group Manager and North America Area Communications Lead for Avanade, a $2 billion global business technology solutions, cloud and managed services provider partially owned by Accenture and Microsoft. In his current role, he is responsible for all communications... Read More →

Thursday December 3, 2015 9:50am - 10:25am CST
State Room, Fairmont

10:25am CST

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and delicious snacks as you network with your fellow attendees!

Thursday December 3, 2015 10:25am - 10:45am CST
State Room, Fairmont

10:45am CST

Cross-Platform Communications: Making Your Print And Digital News Media Work Together
U-Haul International, Inc.

Corporate news-magazines and newsletters have been a staple of Internal Communications departments for decades. As technology and online distribution have advanced, print versions have gone the way of newspapers and dinosaurs.

But is that a smart move? Maybe it is time to revisit print communications within your organization? Hear how U-Haul International, Inc., abandoned the print version of its U-Haul News magazine after more than 60 years of publication, only to revive it 4 years later.

Avoid making the same mistake. Learn how to create print and online news publications that complement each other and play to the strengths of each medium, including how to:

  • Capture and share stories of interest to employees, dealers, and their families
  • Inspire participation that increases morale and pride in the company
  • Increase readership by providing multiple channels to receive information

Tom Prefling, Director, Internal Communications
U-Haul International, Inc.

avatar for Tom Prefling

Tom Prefling

Director, Internal Communications, U-Haul
Tom Prefling has more than 40 years of experience in communications, training and development, multimedia, video and film production, and production management. He is the director of Internal Communications for U-Haul International, and has worked for U-Haul for 23 years. His areas... Read More →

Thursday December 3, 2015 10:45am - 11:20am CST
State Room, Fairmont

11:20am CST

Interactive Mini-Workshop: Storytelling In A Digital Age -- How To Get Your Message Seen And Remembered
AboutFace Media

In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your employees.  The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and engaging story-based video content?  And how can you be sure that content is reaching your audience?

In this interactive session you will
  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Apply these approaches to your specific content needs

Denise Roberts McKee, COO
AboutFace Media

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →

Thursday December 3, 2015 11:20am - 12:20pm CST
State Room, Fairmont

12:20pm CST

Lunch On Your Own - But Not Alone! Reservations Are Booked
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Reservations have been made at a number of local hot-spot restaurants. Please sign-up at the registration table if you are interested in dining out with a group. The sign up forms will also be passed around the room before lunch.

**Everyone is financially responsible for their own lunch.

Thursday December 3, 2015 12:20pm - 1:50pm CST
State Room, Fairmont

1:50pm CST

The Past, Present, & Future Of Internal Communications

Communicators are pretty tech-savvy and tech-friendly compared to other professions, they understand the value technology brings to the table. However, in the world of internal communications, technology is often late to the table. Whether it’s because of a lack of budget or leadership support, internal communicators can be slow to introduce new technology to the workplace. It is time for this to change!

The pace for technology adoption is speeding up like never before… the future for one communicator is the present, or even the past, for another. It is time for communicators to get on board and be strong technology advocates.

In this session, you’ll learn about the future of internal communications, and be able to answer the following questions:

  • What current technology is available today that communicators may not be aware of?
  • What are the best methods to introduce technology for internal comms?
  • What is YOUR role as a communicator regarding future technology?

Chuck Gose, VP of Corporate Communications & SME

avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Thursday December 3, 2015 1:50pm - 2:25pm CST
State Room, Fairmont

2:25pm CST

Interactive Exercise Day I - Let's Solve Your Issues & Challenges!
You will be divided into groups to discuss with your fellow attendees specific challenges you are experiencing within your organization. Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own!

Thursday December 3, 2015 2:25pm - 3:00pm CST
State Room, Fairmont

3:00pm CST

Afternoon Refreshments & Networking Break
Take this time to stretch, network with your peers, and grab some afternoon refreshments.

Thursday December 3, 2015 3:00pm - 3:20pm CST
State Room, Fairmont

3:20pm CST

Using Internal Video Campaigns To Communicate Large Organizational Changes
Write Move Communications (Project work for Kraft Foods)

Hear the IABC Award Winning* story about how Kraft Foods informed their entire workforce of upcoming organizational changes using a whiteboard animated video series that engaged employees, established awareness, and helped facilitate a cultural mindset change.

Whiteboard videos combine the spoken and written word, music, graphics, visual storytelling and more to deliver compelling, unique communication that increases comprehension and retention of messages.

Attend this session and learn:

  • Why using whiteboard video is an effective tactic to communicate important messages, especially dry, technical or complicated ones
  • How implementing visual and digital storytelling initiatives will result in an engaged, captivated audience who comprehend and retain your message
  • How Kraft experienced increased engagement and awareness through shareable video communication

Rosanne Belczak, ABC, Integrated Communication Strategist
Write Move Communications (Contracted by Kraft Foods)

*Recipient of the IABC Chicago/Bronze Quill – Award of Excellence

avatar for Rosanne Belczak

Rosanne Belczak

Integrated Communication Strategist, Write Move Communications (Project work for Kraft Foods)
Rosanne Belczak is an award-winning communications professional, specializing in strategic employee and customer communication. Her clients have ranged from small community businesses to international companies. Her passion is clear, concise, creative communication and believes it... Read More →

Thursday December 3, 2015 3:20pm - 3:55pm CST
State Room, Fairmont

3:55pm CST

Lights, Camera, Action! Create A Digital Employee Engagement Experience That Will Take Your Internal Communications To The Next Level
The Cosmopolitan of Las Vegas

From quirky artistic film feels, to interviews with CoStars – The Cosmopolitan Hotel of Las Vegas launched an original film festival to promote employee engagement and better customer service. The festival expanded upon a program of digital experiences that includes games like madlibs, memo makeovers, and even neon sign installations. By creating this compelling digital employee engagement experience – they have become one of the most engaged workplaces in the industry!

Hear the innovative stories and success secrets for digital engagement at this hotel and casino. You will be inspired to provide your employees with a digital experience, including how to:
  • Rethink your internal campaigns and align them to your vision – online and offline
  • Improve external customer service by engaging your most important customers, aka your employees
  • Strengthen your brand from the inside-out to deliver the best company image and even improve ROI

Mamie Peers, Senior Director, Digital, Social, and eCommerce
The Cosmopolitan of Las Vegas

avatar for Mamie Peers

Mamie Peers

Senior Director, Digital, Social, and eCommerce, The Cosmopolitan of Las Vegas
Mamie Peers serves as the Senior Director of Digital, Social, and eCommerce at The Cosmopolitan of Las Vegas, a distinctive 2,995-room luxury resort destination in the heart of Las Vegas.  Her expertise and knack for discovering creative ways, leveraging The Cosmopolitan brand and... Read More →

Thursday December 3, 2015 3:55pm - 4:30pm CST
State Room, Fairmont

4:30pm CST

Interactive Panel Session - Get Your Questions Answered!
Do you have questions that you didn't get the chance to ask?
Have new questions been raised that you want answered?
Would you like more examples given?

Take this time to ask any additional questions you may have to our panel for the day.

Thursday December 3, 2015 4:30pm - 5:05pm CST
State Room, Fairmont

5:05pm CST

Chairperson Recap & Close Of General Sessions For Day 1
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Thursday December 3, 2015 5:05pm - 5:15pm CST
State Room, Fairmont

5:15pm CST

Networking Reception
Enjoy complimentary drinks on us at the hotel bar (directions will be provided) as you continue the conversation with your peers!

**Please wear your name tags!

Thursday December 3, 2015 5:15pm - 6:15pm CST
State Room, Fairmont

7:00pm CST

Dinner - On Your Own But Not Alone! Reservations Have Been Made
We have made dinner reservations at a local hot-spot.
If you are interested in dining out this evening with a group be sure to let the ALI staff know.

**Dinner costs are on your own.

Thursday December 3, 2015 7:00pm - 8:30pm CST
State Room, Fairmont
Friday, December 4


8:00am CST

8:30am CST

Using Digital Signage To Engage Employees, Provide Entertainment, & Share Company Information
Kohl's Corporation

Going beyond social, video, and mobile – and incorporating all three and more into one platform – is Kohl’s TV. With over 1,000 televisions in production, and just 100 more to go, Kohl’s TV is revolutionizing employee engagement. Kohl’s TV is an internal communications platform installed in nearly all store break rooms and corporate locations to simultaneously provide entertainment, company information, and exciting updates and messages for and from employees in a fun, interactive, and dynamic way.

Kohl’s TV features a variety of options including but not limited to, Twitter and Instagram feeds highlighting #LifeAtKohls, e-cards sent from employee to employee, “crawler” messages shouting out “Happy Birthday” and “Congratulations” messages, DirectTV, and even recorded Kohl’s videos and videos from leadership.

Learn more about digital signage and how you can integrate this channel into your internal communications strategy to create brand ambassadors, including how to:
  • Recognize and highlight individuals on a store-wide or company-wide scale
  • Encourage employees to create and share content
  • Meet the needs of your audience by sharing only relevant information with location filters

Sara Susman, Manager of Internal Communications – Marketing,
Kohl’s Corporation

avatar for Sara Susman

Sara Susman

Manager of Internal Communications - Marketing, Kohl's Corporation
Sara Susman is an Internal Communications Manager, residing in the marketing department of Kohl’s Department Stores Headquarters in Menomonee Falls, Wisconsin.  Kohl’s (NYSE: KSS) is a leading specialty department store with 1,162 stores in 49 states.  From campaign management... Read More →

Friday December 4, 2015 8:30am - 9:05am CST
State Room, Fairmont

9:05am CST

Providing The Right Content, In The Right Way, To Your Team Through The Use Of A Single, Mobile-Friendly Content Hub
Dade Paper

We’ve heard it all before - there’s too many emails with too many attachments, dozens of USB drives full of documents, cluttered intranets, and an Internet full of noise!

So, how do you get the right content into your team’s hands when they really need it?

Learn how Dade Paper curated a single, mobile-compatible, and scalable repository for content. This hub allowed their 1,100 associates across 14 states have access to the most current digital assets, company announcements, and industry news.

Hear Dade Paper’s story, lessons learned, and practical tips you can apply to your organization, including how to:
  • Curate content that is easy for employees to access, consume, and share
  • Engage your employees as social brand ambassadors for your organization
  • Attract and retain digital-natives (Millennials)
  • Use analytics to measure and guide your content strategy

Laura Ann Craven, LEED AP, Director of Corporate Communications & Marketing
Dade Paper

avatar for Laura Craven

Laura Craven

Director of Communications & Marketing, Dade Paper
Laura Craven is the Director of Communications & Marketing for Dade Paper, a distributor of janitorial and foodservice supplies with locations throughout the Eastern United States. Originally from Chicago, IL, Laura holds a BS in Accounting from Elmhurst College and studied organizational... Read More →

Friday December 4, 2015 9:05am - 9:40am CST
State Room, Fairmont

9:40am CST

Morning Refreshments & Networking Break
Get up and stretch, enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Friday December 4, 2015 9:40am - 10:00am CST
State Room, Fairmont

10:00am CST

It’s Not Netflix Or Hulu, It’s Aon Powerful Perspectives: Learn How To Leverage Video Technology And Media Trends To Engage And Empower Employees
Aon Risk Solutions & INXPO

Watching Netflix or Hulu at work typically is not allowed, but what if you were allowed to provide employees with a  Netflix or Hulu-like experience at work?

Aon discovered that creating a platform that mimicked Netflix, their employees were more likely to watch, rate, review, and even share company videos! Together, INXPO and Aon created – Aon Powerful Perspectives – an on-demand video channel platform that streams company videos.

The Risk Solutions team at Aon uses this platform for training, learning, retention, info-sharing, even sales and executive updates! Audio channels, slide presentations, and videos shared on the intranet are old news – this session will teach you how to stay ahead of technology trends while engaging and informing your employees like you have never done before, including:

  • The importance of videos & why they are necessary in today’s digital world (and why they should be valued over other communications channels!)
  • How to implement a video strategy within internal communications or other departments
  • And, the next steps to ensure your employees are informed and engaged through videos

Thaddeus Woosley, Vice President, Head of Marketing U.S. Retail
Aon Risk Solutions

Scott Cotter, Chief Marketing Officer

avatar for Scott Cotter

Scott Cotter

Chief Marketing Officer, INXPO
Mr. Cotter is a veteran of innovative companies in disruptive markets. Currently CMO at INXPO, a leader in enterprise video, webcasting, and online events, Scott is responsible for marketing strategy and tactics. With INXPO, businesses are changing the way they communicate and engage... Read More →
avatar for Thaddeus Woosley

Thaddeus Woosley

Vice President, Head of Marketing U.S. Retail, Aon Risk Solutions
Thaddeus Woosley serves as vice president and head of marketing for Aon Risk Solutions U.S. Retail. In this role he is responsible for driving lead generation and growth programs, building value propositions for product and industry specialty groups, and further strengthening Aon’s... Read More →

Friday December 4, 2015 10:00am - 10:35am CST
State Room, Fairmont

10:35am CST

Interactive Exercise Day II - Let's Solve Your Issues & Challenges!
You will be divided into groups to discuss with your fellow attendees specific challenges you are experiencing within your organization. Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own!

Friday December 4, 2015 10:35am - 11:10am CST
State Room, Fairmont

11:10am CST

Lunch On Your Own - But Not Alone! Reservations Are Booked
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Reservations have been made at a number of local hot-spot restaurants. Please sign-up at the registration table if you are interested in dining out with a group. The sign up forms will also be passed around the room before lunch.

**Everyone is financially responsible for their own lunch.

Friday December 4, 2015 11:10am - 12:40pm CST
State Room, Fairmont

12:40pm CST

Show, Don’t Tell: Using Video For Storytelling, Employee Engagement, And Brand Advancement
Houghton Mifflin Harcourt

People love videos. Videos can be used to connect with employees in ways that otherwise aren’t possible. As internal communicators, regular use of quality video storytelling can build brand engagement, foster dialogue, and enhance a culture of recognition by celebrating the employees behind your company’s products and services.

Discover how global learning company Houghton Mifflin Harcourt uses internal video, including how you can use video to:

  • Tell the stories of the employees behind the products
  • Build brand awareness and activation across the business
  • Increase executive visibility and transparency with employees
  • Stimulate employee discussion around video content in an internal social network

Brian Moore, Director, Internal Communications
Houghton Mifflin Harcourt

avatar for Brian Moore

Brian Moore

Director of Internal Communications, Houghton Mifflin Harcourt
Brian Moore is a corporate communicator known for his ability to pull people together in business, social and community settings. Currently the Director of Internal Communications at global learning company Houghton Mifflin Harcourt (HMH) in Boston, Brian oversees global employee... Read More →

Friday December 4, 2015 12:40pm - 1:15pm CST
State Room, Fairmont

1:15pm CST

Stretch Break & Refreshments
Take a quick stretch break, grab a cup of coffee, and let's get ready to power through the rest of the conference!

Friday December 4, 2015 1:15pm - 1:25pm CST
State Room, Fairmont

1:25pm CST

Using An In-House Mobile App To Bridge The Gap Between Digital, Traditional, And Employee Preferred Communications
Orlando Health

Just as we all have likes and dislikes, favorites and pet peeves - employees have favorite or preferred communication vehicles that they enjoy using as either the recipient or the sender of corporate information.

Orlando Health helped to bridge the gap between employee preferences and digital and traditional communications by creating a mobile app. Their success metrics indicated that tailoring a mobile app to a variety of audience communication preferences was an effective and efficient tool to increase readership and engagement. 

Learn how Orlando Health built an in-house mobile app to connect and share information with 14,000 team members across seven campuses, including how to:
  • Build a low cost corporate mobile app
  • Inspire engagement in different audiences by offering easy access to a variety of available communication platforms
  • Encourage storytelling to showcase organizational culture through a mobile app
  • Facilitate team member participation using a variety of communication tools

Bree Balchunas, Communications Consultant, Internal Communications & Team Member Engagement
Orlando Health

Krista Courtney, Communications Consultant, Internal Communications & Team Member Engagement
Orlando Health

avatar for Bree Balchunas

Bree Balchunas

Communications Consultant - Internal Communications & Team Member Engagement, Orlando Health
Bree Balchunas is an internal communications consultant at Orlando Health with more than 10 years of experience developing communication strategies for internal and external audiences. As an internal communication consultant, she oversees internal video production, online employee... Read More →
avatar for Krista Courtney

Krista Courtney

Communications Consultant - Internal Communications and Team Member Engagement, Orlando Health
Krista Courtney is a skilled member of the Internal Communications & Team Member Engagement department at Orlando Health, supporting communication and messaging to the hospital system’s 14,000 team members.   Krista came to Orlando Health in 2007 with a diverse background in... Read More →

Friday December 4, 2015 1:25pm - 2:00pm CST
State Room, Fairmont

2:00pm CST

Key Factors To Understanding & Adapting For Different Work Styles To Help You Better Engage With Your Employees
Jive Software

There is no doubt that the workplace is changing.  Many communicators are preparing for the Future of Work (FOW) with different initiatives such as social media, mobile, and video as new techniques and channels to their communication strategies. But few companies are focusing on giving users the choice they want, to accommodate their different work styles. Keeping up with communication is not a discrete activity but rather needs to be part of everyone's everyday activities, and available in everyone’s work style. 

Learn the key factors of understanding and adapting for work styles within your organization to help you better engage with employees!

Be inspired for the future and walk away from this session learning how to:
  • Engage employees by simply learning more about them
  • Implement the right technology at the right time
  • Prepare for the Future Of Work - so you don't have FOMO (Fear Of Missing Out!)

Kathryn Everest, Strategist, Communication and Collaboration Solutions
Jive Software

avatar for Kathryn Everest

Kathryn Everest

Strategist, Communication and Collaboration Solutions, Jive Software
Kathryn Everest is an Explorer/Planner WorkType(tm), and Jive's senior director of strategy. Jive empowers people and organizations to work better together, and Kathryn has helped leading organizations do just that for over 20 years.  Learn from her experience with companies that... Read More →

Friday December 4, 2015 2:00pm - 2:35pm CST
State Room, Fairmont

2:35pm CST

Back To The Office Action Plan & 'Golden Nuggets'!
  • Share your "golden nuggets" with the group
  • Start an action plan to implement as soon as you get back to the office
  • Leave this conference filled with knowledge and motivation with your new action plan!

avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Friday December 4, 2015 2:35pm - 2:55pm CST
State Room, Fairmont

2:55pm CST

End of Conference

Thank you for choosing ALI to connect, collaborate, and learn.
We hope you enjoyed the conference and we are looking forward to seeing you again!

Friday December 4, 2015 2:55pm - 3:00pm CST
State Room, Fairmont
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