Angela Sinickas is the CEO of Sinickas Communications, Inc., an international consulting firm focused on measuring the business impact of communication. An award-winning organizational communicator since 1974, she has been measuring the effectiveness of communication since 1981. She wrote the manual How to Measure Your Communication Programs and has developed a range of Communication Audit Starter Kits on CD-ROM for communicators to conduct their own measurements, as well as 40, one-hour audio CDs on planning and measuring communication (www.sinicom.com).

Tweet her at @sinickasa